Head of Marketing (m/f/d)

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The company

We are on a mission to elevate the patient experience and provide the best possible primary care by combining technology with a human touch. Avi Medical runs patient-centric, tech-enabled medical practices that provide a convenient, personalized, and holistic digital and physical patient experience, unlike regular general practitioners. We employ our medical doctors and provide them a 21st-century work environment that enables them to deliver the best care.

Your Role

As the lead of our marketing efforts, you will own our marketing strategy across all customer acquisition channels, roll up your sleeves to execute effectively, and iterate quickly. You will bring loads of new patients and turn them into long-term customers of Avi Medical. You should have hands-on experience developing, planning, launching and analyzing customer acquisition and retention campaigns - bonus points if you’ve worked for a consumer brand or healthcare brand before.

Your Responsibilities

  • Own the strategy and execution for Avi’s patient acquisition, conversion, and retention across paid and organic channels.
  • Build multi-channel marketing campaigns together with your team to drive brand sentiment and user growth.
  • Identify and test new acquisition channels (paid and earned) to diversify and scale our customer acquisition and retention program.
  • Setup our own marketing attribution with a focus on customer lifetime value.
  • Work with and support product teams to improve the offerings to drive growth

Required Skills and Experience

  • 4-6 years of experience, some of it in a hyper-growth B2C company focussing on digital marketing
  • Strong business background with a university degree
  • Have owned/managed paid and organic campaigns and budgets
  • Marketing analytics is second nature for you
  • Deep analytical ability to analyze multiple data sources in order to drive insights and develop actionable recommendations.
  • Comfort bouncing back-and-forth between strategy and tactics -- you can think big picture but also comfortable getting in the weeds to execute.
  • Full working proficiency in English and German

Perks & Benefits

  • Competitive salary package plus work from home options
  • Virtual Stock Option Package
  • Development budget of 1000€ per year. Can be more if you convince us ;)
  • 30 days paid vacation per year
  • Relocation support in case of a move to Germany plus language courses and training
  • For your health, we provide healthy snacks, drinks, gym membership, and the healthiest travel method, a bicycle. And of course free check-ups at one of our Avi Medical Facilities
  • Empowering environment and actionable feedback
  • State-of-the-art work gear and noise-canceling headphones
  • Team dinners and offsite quarterly getaways
  • Cool office in the heart of Munich with an international and ambitious team
  • The chance to have a real impact on human lives!

We are looking forward to your application!

We strive to remove barriers, eliminate discrimination, and ensure equal opportunity through our transparent recruitment process. We are open to all groups of people without regard to age, color, national origin, race, religion, gender, sex, sexual orientation, gender identity and/or expression, marital status, or any other legally protected characteristic.